Sources list for STRATEGIC MARKETING AND SAINSBURY S:

Kyle, Bobette. (2004). "8 Lessons in Strategic Marketing a La Daddy Daycare." Available: http://www.internetbasedmom.com/a rticles2/strategic_marketing.html Kyle, Bobette. (2004). "8 Lessons in Strategic Marketing a La Daddy Daycare." Available: http://www.internetbasedmom.com/a rticles2/strategic_marketing.html
EMSDS (Emergency Medical Services Daycare Service)

Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies

MacLaughlin, S. (2001), cited in Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies

David A. Aaker, Strategic Marketing Management, 6^th ed., New York: Wiley, 2001, pp. 278-279
Strategic Alliances

David A. Aaker, Strategic Marketing Management, 6^th ed., New York: Wiley, 2001, p. 281
Strategic Alliances

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