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Thesis Ikea Customer Relationship Management

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... the customers and stresses on the word "relationship" in customer relationship management or customer relationship customer service and using customer relationship management. The goal is to not only win new business, but to make sure It basically stresses on the customer relationship and customer feedback. Based on the customer's current and future Sales and Customer Relations). Nonetheless, to date the concept of as well as the relationship between customer relationship programs and sales customer relationship management programs and the sales performance. Customer Relationship Management (CRM) is increasingly gaining prominence among both academics and business ...



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Sources list for THESIS IKEA CUSTOMER RELATIONSHIP MANAGEMENT:

Srinivasan, S. (2004). Customer relationship management: its dimensions and effect on customer outcomes. Journal of Personal Selling and Sales Management, 9, p. 1-20.
Operations of K2 Skis

CRM: Customer Relationship Management, [Online]. Available from: CRM: Customer Relationship Management, [Online]. Available from: <http://www-1.ibm.com/solutions/bus inesssolutions/doc/jsp/indseg/crm/.> [Retrieved August 15, 2005], 10 paragraphs.
United Kingdom's Automobile Industry

Swift Ronald S. (2000), Accelerating Customer Relationships----Using CRM and Relationship Technologies. Prentice-Hall.
Customer Relationship Management

Don't get stuck in these customer satisfaction ruts. (2003) Report on Customer Relationship Management) Institute of Management & Administration, September 1. Retrieved July 9, 2004 from www.highbeam.com.
Customer Service

Don't get stuck in these customer satisfaction ruts. (2003) Report on Customer Relationship Management) Institute of Management & Administration, September 1.
"Irish Dude Ranch Vacations"

 

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