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Hershey's Customer Relationshp Managemnt

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... The outputs of the databases consist of customer name, customer address, and customer's billing address. The other adoCon3.Open strSQL = "INSERT INTO [Customer List] ([Customer Name], [Customer Address], [Contact Number], [Car Category]," about different types of customers (viz. most valued customer, most grow-able customers, below zero customers). CRM adoCon2.Open strSQL = "INSERT INTO [Customer List] ([Customer Name], [Customer Address], [Contact Number], [Car Category]," complete without clearly defining, contrasting and considering customer service, customer satisfaction, customer ...



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Sources list for HERSHEY'S CUSTOMER RELATIONSHP MANAGEMNT:

Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
Loyalty Programs

Kohler Company: (2004). Competency Connection Focus In The End Customer #1 - Customer Connections. Kohler, WI.
Leadership Development Program

Donogh, J. (2000). Customer Loyalty--From the Customer's Perspective. Retrieved June 24, 2005 from the World Wide Web: <http://www.refresher.com/!loyalty2.html>.
E-Commerce in China

Donogh, J. 2000, Customer Loyalty--From the Customer's Perspective, [Online]. <http://www.refresher.com/!loyalty2.html>. [Retrieved August 15, 2005], 5 pages.
United Kingdom's Automobile Industry

J.D. Power and Associates Reports. (July 30, 2003). Customer Satisfaction with Residential Electric Utilities Reaches All-Time High, Despite Customer-Reported Increases in Electricity Spending. Electric Utility Residential Customer Satisfaction Study. Ret
Motivation Processes

 

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